[N]othing is more fatal to a people than great reforms, however excellent these reforms may appear theoretically.”

“The Crowd” Gustave Le Bon

Last week an erstwhile friend stopped me in the street long enough to call me selfish for not being vaccinated. He’d seen some of the pieces I had written recently and decided they were reason enough to reassess my character and put aside a friendship that extended over 30 years. It seems I had broken the trust that underpinned our relationship.

Who do you trust? Why do you trust them? These are important questions that major media organisations have been struggling to shape and control. The media battleground has been shaken up significantly in recent years. With the collapse of the traditional funding model, the fragile relationship between the mainstream media and the public has been shattered.